Cusrious things, CAPTCHAs – those little tests that websites give visitors to prove that they are human.
Organisations write and hone compelling copy designed to get the attention and interest of audiences. Time and money are invested in getting eyeballs and ears in front of the copy, and meticulous tests are carried out to optimise calls to action.
And then visitors are given a test as to whether they are worthy of contacting you. It’s frustrating for users, often inaccessible for people with low vision and frankly a little insulting.
It’s utterly absurd. The onus of spam filtering shouldn’t be on the those that we spend so much time and effort reaching, right at the point that they are ready to contact us!
There are many other ways to reduce spam. Invest in a decent spam filter. Subscribe to known spammer IP lists and block them. Look into ‘honeypots’. Investigate unobtrusive CAPTCHA checks which monitor on-page activity.
But don’t make me do a pointless test.
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